Illustrator is a promising profession and very much in demand in the modern world. It is a kind of art – to be able to translate a verbal idea into visual language. That is, with the help of images, to make the text atmospheric and easy to perceive.
Everyone who is already engaged in illustration or is just planning to become a specialist in this field, it will be interesting to understand the features and types of this profession.
So, who is an artist – illustrator and what is his difference from a commercial illustrator?
ILLUSTRATOR
This is a specialist who creates drawn images with the help of various art materials and techniques. His works are united by his own, unique style. These can be drawings for magazines, websites, commercials, computer games. Also artists-illustrators apply their skills and in the fashion sphere, drawing prints for fabrics and clothes. These masters often work on freelancing, cooperating with different customers. And those who have created their own recognizable style can also earn on merch with images of their authorship.
COMMERCIAL ILLUSTRATOR
Basically works within the framework of the order, creating different types of graphics according to the requirements of the client. This is often the advertising segment. A commercial illustrator can render advertising products for brands and companies (brochures, banners, web platforms, animation and storyboards for movies).
Of course, there are some professionals who don’t categorize themselves as any particular type of illustrator. They, as a rule, adjust to the conditions of the customer, but the style is left to themselves. So often work illustrators, whose name is already on the rumor.
WHAT DOES A PROFESSIONAL COMMERCIAL ILLUSTRATOR NEED TO KNOW AND BE ABLE TO DO?
- understand composition, color theory, light shading and perspective.
- work with different artistic and painting materials and techniques
- draw in digital – be able to work with raster and vector
- know the principles of animation
- know the basics of typography, print and web layout
- understand the peculiarities of platforms where creatives will be placed – YouTube, Instagram, Telegram, etc.
- do the work quickly and respect deadlines
- know the basics of copyright law, so as not to violate someone else’s and to defend your own, if such a need arises
DEMAND AND PROSPECTS
Illustrators are in demand in many fields, from literature to fashion. Do not be afraid of too tough competitive environment.Illustration is original in itself! After all, it is the fruit of your imagination, and it does not pretend to objectivity. It is also a good motivator – a chance to get an order from a big company or a famous brand! Art directors are always in search of fresh ideas and are ready to cooperate with a creative illustrator, even if not promoted!